Uber

Stealth

Part future autonomous backseat design vision, Part redesign of the current Driver app. I concepted, designed, and prototyped new frameworks to enable fresh forward-looking experiences and features crafted for the driver trip experience and passenger alike – pushing the limits of the brand visual language and increase usability and overall enjoyment of the product.

My work included feature creation and definition, spearheading R&D initiatives, wireframes, high fidelity mocks, motion explores, prototypes, testing, specs, style guides, finalized assets etc. Collaborated with many teams such as other internal design teams, Project Managers, Software Engineering, Hardware and Product ID, Visualization, etc.

Faraday Future

Creative Lead / UI + UX Design / Digital Product

I was responsible for defining and creating the overall digital product vision for the FF91 vehicle. I concepted, designed, and prototyped new frameworks centered around a futuristic multi-screen, immersive and dynamic user touchpoints. Worked on areas such as facial recognition and automatic entry, autonomous features, core driver vehicle feedback, heads up display, center console, passenger screen, and rear seats display experience.

My work included feature creation and definition, wireframes, high fidelity mocks, motion explores, prototypes, etc. Presented designs to the executives team in LA and in Beijing. (Ja Yueting, Ding Lei, Richard Kim, etc)

Tesla

Senior UI/UX Design Manager
Design Lead

I started at Tesla as the first UI designer on the in-car experience for Model S. After a year of spearheading the project from a blank slate, the team slowly and eventually grew into a team of 5 UI, UX, and Prototype designers that I led to design + define the entire end to end user experiences for the S, X, and Model 3 vehicles. During my tenure of 5+ years, I shipped 7 UI product updates that spanned 2 generations of UI for the cars. Impacted the experience of more than 250,000 Tesla owners, and my work continues to serve as the baseline for that experience today.

From concept through implementation, I was responsible for the in-car experience across both screens as well as the mobile app. In addition to leading and managing the team, I also acted as the lead designer on the team. I had my hands in everything from the OS framework, autopilot experience, safety systems, driver vehicle status, in-car apps: media, navigation, phone, web, calendar, controls, climate, settings, etc. One of my key contributions was the end to end Autopilot design experience. I hold multiple patents for my work including dual screen app layout, app launcher and quick swap functionality, as well as trip planning just to name a few.

My work included feature creation and definition, creative sprints, wireframes, high fidelity mocks, motion explores, prototypes, testing, specs, style guides, finalized assets etc. Collaborated with many teams across software engineering, firmware, QA, marketing, visualization, interior, exterior, color & trim, legal, etc. Presented designs to the executives team (Elon Musk, Franz von Holzhausen, Doug Field, etc) on a weekly (sometimes semi-weekly) basis.

Apple

Senior UI/UX Designer

At Apple I was brought on to help iTunes redesign their global storefronts (Apps, Music, Movies, Podcasts, Books, etc) for new devices that were coming out such as the iPad 1, and iPhone 4. Existing storefronts were driven by an XML backend and the new initiative would be switching everything to a HTML 5 architecture. This enabled us to really put a visual and branded experience to iTunes and it's associated media storefronts.

At the time, iTunes was accounting for a huge chunk of Apple's annual profits. We designed a fresh experience for desktop, iPhone, and iPad. I primarily focused on the device storefronts. Using special webkit hooks, we were able to introduce "flippy" and other experiences when browsing media and music for example. This responsive web design was crucial for an adaptive experience that centrally was the same code base for both desktop and device.

My work included wireframes, high fidelity mocks, motion explores, testing, specs, style guides, finalized assets etc. Collaborated with many teams such as QA, Project Managers, & Software Engineering.

Droga5 + R/GA + AKQA

Art Director, Senior Designer

I spent the first 5 years of my career working for some of the most award winning interactive firms in NYC, I led digital product campaigns for many top brands such as Nike, Gucci, Adidas, MTV, Rhapsody, Intel, Method, Smirnoff, Puma, Unicef, Target, Comcast, etc.

My work included wireframes, high fidelity mocks, motion explores, testing, specs, style guides, finalized assets etc. Collaborated with many teams such as QA, Project Managers, & Software Engineering.

Microsoft

Intern

I worked as an intern for the MSX team (Microsoft User Experience) which was a highly regarded team within Microsoft that designed and maintained the Windows OS product. I envisioned experiences for the OOBE (Out of Box Experience) and also created some Motion stings for various product moments during setup, etc. Also designed the MSX internal design intranet for the team.

My work included wireframes, high fidelity mocks, motion explores, finalized assets etc. Collaborated with many teams such as Motion, Product, Branding, & Software Engineering.